Anheuser-Busch In Bev has appointed Lucas Herscovici to oversee the brewer's U.S. sports, entertainment, media and digital marketing, replacing Blaise D'Sylva.
Herscovici previously was vice president of digital marketing in the U.S. for A-B InBev, whose North American headquarters is based in St. Louis. In April, A-B announced internally that Herscovici was appointed to the newly created role of vice president of consumer connections, according to spokeswoman Lisa Weser. D'Sylva's departure from A-B was more recent, Weser said in an email, but the company declined to comment further on the executive changes.
