About 8 in 10 people multitask on their gadgets while watching TV
More than half of 2300 people surveyed own a tablet, laptop & smartphone
Social media use jumped 170% on 2013 with 54% posting daily
Pay TV subscriptions cancellations were stable at four per cent
The good old fashioned TV set is being taken over by the internet as the preferred source of entertainment across Australia.
The country is breaching the 'digital tipping point' according to Deloitte's annual survey of media consumption which found people are now as likely to rank the internet in their top three entertainment sources as they are TV.
About eight in ten of 2300 respondents admitted to multitasking on their gadgets while watching TV, and more than half own a tablet, laptop and smartphone.
Deloitte's Niki Alcorn said the report - the third of its kind - shows digital has finally 'come of age'.
'Our findings on what we use, where we use it and how, all show that Australians are increasingly sophisticated and savvy when it comes to digital,' he said.
Although the research showed no sign that Australians are ditching their pay TV subscriptions with cancellations stable at four per cent.
Instead, Deloitte said people are supplementing their pay TV subscriptions with internet services.
Binging on TV series is also becoming more common as people move online, with more than seven in ten respondents saying they've watched more than three episodes in a single session.
Meanwhile social media use jumped by 170 per cent on 2013, with 54 per cent of people saying they post daily.
